Consumer Perception

This session will cover the following talks:

-Andrea Fujarczuk: Designation Strategies in Whisk(e)y: Impact on Consumer Perceptions & How to Guide Change

-Dan Han: Distilling Perception with Neurogastronomy: How the Brain Constructs Flavor

-William Bahan: Message on the Bottle: Communicating Brand Clarity

-Katie Peninger, Tom Johnson: The Business of Storytelling: Connecting with Consumers to Drive Growth